Mentoring

With more than ten years of experience in the art world and advertising, I have worn many hats. Before focusing on my photography practice and exhibitions I led the PR and content team, which made viennacontemporary one of the top 20 art fairs in the world. My professional experience ranges from realizing numerous award-winning campaigns to producing and creating editorial & commercial content across different formats, from tv and print media to online platforms. My work was exhibited at the Belvedere museum, Vienna Art Week and Foto Wien Festival among others.


Since 2020 I have been hosting workshops and offering mentoring for artists and creatives, offering my broad experience, insight, and network to help them move their artistic practice forward. My mentoring practice is centered around mindful and impactful communication & career guidance, aligning core values of individuals & cultural organizations, and engaging audiences and potential clients through marketing, communications, and positioning.

Topics I can help you with:

  • how to combine your passion for creativity, your values, and personality traits to turn your passion into your profession, or take your current work situation to the next level.

  • from ideation to location & production process. Budget calculation. How to work with invitations, how to increase visibility and sales, how to work with the curators, who is responsible for what in the team, how to work with the curators and galleries, etc.

  • communication and relationship building with journalists, curators, collectors, brands.

  • How to understand your strengths and expand on them, including options for personal development and learning more about the business side of any creative role.

  • for freelancers and small business owners) and reach a new level of activity, whether your focus is commercial or fine art.

  • Creating a portfolio of work, shifting directions.

  • and how to work with clients to achieve both your and their goals successfully.

  • (who is who, unspoken rules, do's and don'ts)

Pricing

First session 200 eur — during this extended 1 hour and 20-minute consultation, we will dive into understanding the challenges you're facing. I will carefully analyze the issues you're encountering and we will create a detailed overview that sets the stage for our future sessions and assignments.

Further sessions — 120 eur per hour. To ensure optimal progress, I recommend a minimum commitment of 3 sessions. This focused approach guarantees that you not only experience immediate benefits but also set the foundation for long-term success.

Here is what people said about working with me

  • “I learned how to position myself within the industry, and Kristina answered practical questions about commercializing one's work as a product and a service.”

  • "I highly recommend it to everybody wanting to have an objective critique of their work, finished or in progress. It was truly an invaluable experience for me.”

  • "Kristina explained many useful things and Instagram features. The focus is on practice, not theory, which is immensely helpful. There was also time for some concrete input and implementation examples, which was fantastic."

    Laura Erhold, Klimt Foundation

Workshop waiting list